Search engine optimization for local businesses, also known as local SEO, aims to increase their visibility in local search results. By optimizing their website and business listings for local search queries, local SEO helps small businesses improve their online presence and reach more customers in their local area.

Small businesses must invest in local SEO services to compete with larger companies with larger marketing budgets. Small businesses can benefit from local SEO by appearing in front of potential customers searching for a local business or service.