Brief
Concept
Fat fashion is a reaction against the fashion worlds frameworks and expectations
– You can’t lose when there aren’t any rules. On the website and in the physical store the custumors contribute with personal quotes, which are used in Fat Fashions identity and marketing strategy. Fat Fashion sets itself in the place of the custumor and creates a feeling of unity and acceptance, in a time where it can be hard to stand by, and be proud of, who you are and what you look like. The visuals are inspired by this feeling of rebellion, and creates a feeling of attitude and personality.
– You can’t lose when there aren’t any rules. On the website and in the physical store the custumors contribute with personal quotes, which are used in Fat Fashions identity and marketing strategy. Fat Fashion sets itself in the place of the custumor and creates a feeling of unity and acceptance, in a time where it can be hard to stand by, and be proud of, who you are and what you look like. The visuals are inspired by this feeling of rebellion, and creates a feeling of attitude and personality.
