Research showed that doctors struggle to balance getting their demanding jobs done while connecting with their patients. This issue is even more prevalent among black women, with 70% reporting not being listened to by their doctors. Idea: a device that helps doctors listen. During medical exams, when the device is turned on, it records patient visits and provides feedback to doctors based on three critical metrics: interruptions, balance of conversation, and overuse of medical jargon. The data is translated into easy-to-understand positive reinforcement and gives helpful nudges to the doctors, enabling them to track their performance over time and improve their relationship
Agency: 180LA/USA
Chief Creative Officer:Al Moseley
Executive Creative Director: Mike Bokman
Group Creative Director: Jason Rappaport
ACD: Guillerme Cunha, Juan David Arboleda, Rick Garcia
Executive Producer: Natalie Parish
Managing Director: Megan McDonnell
Senior Brand Manager: Morgan Theis
Account Coordinator: Emilia Mancuso
Chief Creative Officer:Al Moseley
Executive Creative Director: Mike Bokman
Group Creative Director: Jason Rappaport
ACD: Guillerme Cunha, Juan David Arboleda, Rick Garcia
Executive Producer: Natalie Parish
Managing Director: Megan McDonnell
Senior Brand Manager: Morgan Theis
Account Coordinator: Emilia Mancuso
