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Mali Lany Podcast



MALI LANY SHOW
Podcast

Brand Identity | Creative Direction | Logo Design | character creation | Illustration
by Die Tie

(ES)
El podcast "Mali Lany Show", creado por Lany del King y su coanfitriona Malilala, nació con la premisa de que ‘de todos tenemos algo que aprender o escuchar’. En su primera temporada, consistió en entrevistas con invitados dispuestos a participar.

En su segunda temporada, decidieron cambiar el enfoque y convertirse en las únicas participantes, ofreciendo charlas casuales que divagan en el tiempo entre tía y sobrina.

Para darle identidad a su marca, se creó un logo que simbolizara a las presentadoras, inspirado en el concepto del yin y yang, representando las dos fuerzas opuestas y complementarias. Esta figura ilustra cómo Lany y Lala se complementan y funcionan juntas pero también tienen su propia individualidad.

A pesar de los desafíos, el proyecto motivaba a crear una marca de la cual estuvieran orgullosas y que pudieran utilizar en más que solo el podcast.

¡Espero que te guste!


(EN)
The podcast "Mali Lany Show", created by Lany del King and her co-host Malilala, was born with the premise that 'we all have something to learn or listen to'. In its first season, it consisted of interviews with guests willing to participate.

In their second season, they decided to change the focus and become the only participants, offering casual chats that digress into the time between aunt and niece.
To give identity to their brand, a logo was created to symbolize the presenters, inspired by the concept of yin and yang, representing the two opposite and complementary forces. This figure illustrates how Lany and Lala complement each other and work together but also have their own individuality.

Despite the challenges, the project motivated us to create a brand they were proud of and could use in more than just the podcast.

I hope you like it!


Mali Lany Podcast
Published:

Mali Lany Podcast

The podcast "Mali Lany Show", created by Lany del King and her co-host Malilala, was born with the premise that 'we all have something to learn o Read More

Published: