For 'It's Purdey's Time' I was tasked to bring a new look and energy to the Purdey's brand, while not straying too far from the existing brand guidelines. Rethinking how we used the font and colour scheme, along with snappy motion design was crucial in repositioning Purdey's to be closer to the 'energy drink' market.
I art-directed, designed and produced the work across animations and statics in Social, DOOH and OOH, with only the final print artwork being produced externally.
Social and DOOH Animations
OOH
Selected Exploration
