#OneDecison #TakeCharge #LeadtheChange
The three campaigns we executed for TVS iQube Electric, TVS's first EV product.
It allowed us to utilize online tools to benefit the environment.
One Decision
[World EV Day - September 2021]
The purpose of the campaign was to encourage people to purchase electric vehicles and contribute to improving the environment, while at the same time enjoying the long-term financial from buying an EV.
Take Charge
[National Energy Conservation Day - December 2021]
Evolving from 'the idea of #onedecision, #Takecharge takes its premise to anyone who uses energy resources.
It is now possible for everyone to have an impact by making small efforts and smart choices. We have raised awareness among people that turning off appliances when they are not in use can contribute to the future of our planet.
Additionally, we have informed people that buying an electric vehicle is not the only way to participate in this journey.
Lead the Change
[World Environment Day - June 2022]
Most impactful than the last two campaigns. It made people aware by involving them in it physically rather than just giving them awareness on social media.
This On-ground and Online activity gathered iQube customers to celebrate World Environment Day.
Most impactful than the last two campaigns. It made people aware by involving them in it physically rather than just giving them awareness on social media.
This On-ground and Online activity gathered iQube customers to celebrate World Environment Day.
