/packaging
Ferrarelle soft drinks
Soft drinks never looked so precious. Meet the new lemonade, orangeade and soda by Ferrarelle.
CLIENT
Ferrarelle is an Italian brand specialized in the production of mineral water and beverages. Founded in 1893, the company is headquartered in Riardo, Campania, and is renowned for its naturally effervescent mineral water, sourced from the Ferrarelle spring.
Ferrarelle is an Italian brand specialized in the production of mineral water and beverages. Founded in 1893, the company is headquartered in Riardo, Campania, and is renowned for its naturally effervescent mineral water, sourced from the Ferrarelle spring.
ASSIGNMENT
We were tasked with designing the packaging for the new line of beverages from the brand, which consists of three SKUs (lemonade, orangeade, and soda). The goal is to create packaging that conveys the high quality of the product, made with high percentages of fruit juice and natural effervescent mineral water from Ferrarelle, a brand that has been a staple on Italian tables for over a hundred years. The physical packaging we were asked to work on is a 250ml aluminum can.
We were tasked with designing the packaging for the new line of beverages from the brand, which consists of three SKUs (lemonade, orangeade, and soda). The goal is to create packaging that conveys the high quality of the product, made with high percentages of fruit juice and natural effervescent mineral water from Ferrarelle, a brand that has been a staple on Italian tables for over a hundred years. The physical packaging we were asked to work on is a 250ml aluminum can.
SOLUTION & PROCESS
We have built a product identity where the elegant typographic compositions convey the high quality of the product, its Italian origin, and the strength of the brand. The skus are distinguished by three colors, each associated with a product. A portion of the can remains silver, a finish also reflected in a small typographic seal for an additional premium touch. The result is a can with a high-ended look, featuring bright and sophisticated colors and the bold use of an oversized logo on the front can.
We have built a product identity where the elegant typographic compositions convey the high quality of the product, its Italian origin, and the strength of the brand. The skus are distinguished by three colors, each associated with a product. A portion of the can remains silver, a finish also reflected in a small typographic seal for an additional premium touch. The result is a can with a high-ended look, featuring bright and sophisticated colors and the bold use of an oversized logo on the front can.
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Executive Creative Director: Davide Mosconi
Design Director: Giovanni Stillittano
Design: Giovanni Stillittano, Alessandro Rovatti
3d Artist / Video maker: Gabriel Cellini
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YEAR / 2023
