🎮 #VoiceGirlGamers 🎮
The first initiative that gives a voice to women who play online.
We altered the voice of a male gamer to sound feminine so all the partecipants could feel
the aggression that so many women experience online. This experiment sensitised both boys and girls alike, raising awareness of the grievous behaviour that is still rarely discussed.
Credits
Lorenzo Crespi Wunderman Thompson Italy Chief Creative Officer
Luca Iannucci Wunderman Thompson Italy Executive Creative Director
Pas Frezza Wunderman Thompson Italy Executive Creative Director
Francesco Epifani Wunderman Thompson Italy Creative Director
Federico Ghiso Wunderman Thompson Italy Creative Director Consultant
Pietro Lorusso Wunderman Thompson Italy Creative Director
Antonio Marchio Wunderman Thompson Italy Creative Supervisor
Cristina D'Anna Wunderman Thompson Italy Creative Supervisor
Luca Comasco Wunderman Thompson Italy Junior Art Director
Giuseppe Colaneri Wunderman Thompson Italy Digital Strategist Supervisor
Silvia Fiorin WPP Client Service Director
Veronica Bersani Wunderman Thompson Italy Senior Account
