After a 10 year absence in the marketplace, the University at Albany's Office of Communications and Marketing was charged with rebranding the Institution. Part of that effort required educating the University community on why the change was made and what the story of the brand was evolving to become.

Credits

The University at Albany

• Office of Communications and Marketing, Creative & Design Services

Director of Marketing Content and Strategy

• Gabrielle DeMarco

Director of Digital Media

• Brian Busher

Sr. Manager, Content Marketing & Strategy

•Ashley DelSignore

Creative Director

• Marty Hardin

Writers

• Gabrielle DeMarco, Ashley DelSignore, Marty Hardin

Art Director

• Marty Hardin

Cinematography

• Brian Busher, Scott Freedman, Patrick Dodson, Elevation Ten Thousand, Ology

Editor

• Brian Busher

Music

• Universal Production Music (UPM)