Simply everything based on eggs: from the sandwich to the pudding. This was a project that the client - who owns one of the largest chicken farms in the country - always had in mind and wanted to finally take it from the field of ideas and turn it into reality. It was then that we were asked to develop it.
The project was meticulously created to be something between modern, fun and with a farmhouse touch. Vibrant colors, simple shapes and a striking brand were the key to success for this identity.
The project had many difficulties ahead, as it was at the beginning of the pandemic when the branding project was completed. Fortunately, everything worked out and the store remains today in one of the most prestigious neighborhoods in São Paulo.
This project was developed through Equity Design with my great friend Sergio Magalhães.
