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"MAGER" [ Males Gerak ] is a term to use when you are too lazy to get things done
and it's very close and overused to define Gen-Z behavior, who are not exactly looking very hardworking
Hijacking "Generasi Mager" phenomenon by twisting "Males Gerak" into
"MAGER" [ Males Gerak ] is a term to use when you are too lazy to get things done
and it's very close and overused to define Gen-Z behavior, who are not exactly looking very hardworking
Hijacking "Generasi Mager" phenomenon by twisting "Males Gerak" into
"Mau Gerak" with Greenfields UHT Milk as the extra boost before doing something extra
We changed the stigma of Gen-Z through this campaign and show that we have our own extra ways to do things,
and we are always on the go [ Mau Gerak ]
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We changed the stigma of Gen-Z through this campaign and show that we have our own extra ways to do things,
and we are always on the go [ Mau Gerak ]
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We also felt that the key visuals itself also portrayed both Males Gerak & Mau Gerak Feeling
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We tasted the milk, and feel like each flavours should have its own personalities portraying them, so we proposed to make 4 additional visuals that captured each milk both emotionally & visually
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And here are the results, captured by the meticulous @vonywong
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Also, our film director @jonjono having too much fun, and created his own cut
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♫ Greenfield Extra Project ♬
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Creative Agency : Flock Agency
Creative Direction : Syandy Han & Vincent Gunawan
Art Direction : Fadila Disma & Berliana Mega
Copywriting : Rivaldo Triska Kusuma
Packaging & Concept Design : Jesslyn Subrata - OU Creative [ Part of FCN ]
Photographed & Visual Crafted by : Vony Wong - Hira Imaji
Film By : Jono - Meraki Films
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Creative Agency : Flock Agency
Creative Direction : Syandy Han & Vincent Gunawan
Art Direction : Fadila Disma & Berliana Mega
Copywriting : Rivaldo Triska Kusuma
Packaging & Concept Design : Jesslyn Subrata - OU Creative [ Part of FCN ]
Photographed & Visual Crafted by : Vony Wong - Hira Imaji
Film By : Jono - Meraki Films
