VIKODA ACTIVATION SAMPLING PROGRAM 2022
*Project Objectives:
- Introduce the BENEFITS AND DIFFERENCES of the product VIKODA Natural Alkaline Mineral Water product
- Increase brand awareness and conversion to sell through a series of engaging activities
*Scale of Implementation:
- Top 3 cities: Ho Chi Minh, Da Nang, Hanoi
- Channels: Supermarket - Building
- Quantity: 75 (5 supermarkets – 70 buildings)
- Quantity: 75 (5 supermarkets – 70 buildings)
*Key Ideas:
- Cycling Game “unleash Positive Energy with Vikoda”
- Try-to-trust Game “Guess the PH level and try the product”
*Scope of work:
- Concept Development
- Proposal Writing
- POSM Design & Production Management
*PG/PB Toolkits: baseball peakless cap, uniform, gift bag
*Leaflet: Die-cut leaflet design inspired from the icon brand asset "Water drop". Backside of leaflet highlights brand story and prominent features bringing health benefits
*Standee
*3D Activation Booth: "Vikoda Energy Charging Station" invites consumers to experience positive energy charging challenge through interactive cycling game in 30s. The participants will receive free Vikoda products after joining the game.
*3D Sampling Booth with die-cut mineral elements and key USP "pH 9.0" to highlight outstanding benefits of Vikoda alkaline water
*Try-to-trust Game toolkit: Practical experience on litmus paper to recognize the IDEAL Alkaline Mineral difference of Vikoda products
Account: Tam Le, Huy Bui, Truc Le
Planning: Tam Le, Chi Dao, Huy Bui
Design: Phu Nguyen, Tin Lam, Quang Nguyen
OPERATION: TRUC LE, KHOA NGUYEN
PRODUCTION: IN SONG PHUOC, SON DECAL
