NOYADE is a monthly event celebrating techno music and rave culture, fostering a sense of community and liberation while challenging negative perceptions. Their core values include a strict no-photo policy to ensure privacy and encourage in-the-moment experiences. What sets them apart is their mysterious, immersive approach, with a secret location revealed through a web app, and a preference for unique, abandoned venues like pools, enhancing the event's aesthetic appeal. Rather than relying on traditional social media marketing, they opt for street advertisements using stencils and QR codes in popular youth hangout spots, creating intrigue, exclusivity, and generating word-of-mouth buzz.
Web application
NOYADE
Published:

NOYADE

Published: