Branding & Illustration___ 2023
Hola Rituall
Banda de Tarot I
Branding / Illustration / Social Media
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Aki Hirai (Hola Rituall's owner) trusted me with the development of the branding behind one of her biggest projects: "Banda de Tarot I". Banda de Tarot consists of a workshop that aims to teach the ways of the Tarot and how to read it to witches from all around Argentina and other parts of the world. It has two parts and we developed the branding for the first volume.
The concepts behind this branding are "modern, witchy, and friendly" as Aki believes that even though Tarot cards are from many centuries ago, it's important to keep things with a modern touch. It's also super important to show a friendly approach and create a community among the people joining the workshop - her lema is "we can all help and learn from each other through this magic journey".
I hope you enjoy this project as much as I enjoyed it while going through the whole process.
Mechi Barron
