Our pals at FreshCap wanted an eye-catching above the line campaign to celebrate the launch of their new mushroom gummies.
We know that sounds crazy, but after trying the product for ourselves we discovered they taste way better than expected. In fact, they’re kind of… weirdly good.
In an industry where generic photography and cliché descriptions are the norm, our 360º creative approach helped FreshCap stand head and shoulders above the competition.
A general e-commerce shoot helped to support the launch and provide evergreen content. The bespoke approach to art direction allowed FreshCap to stand out on Amazon amongst a sea of stock photography.
