Background
I had the privilege of serving as a UI/UX Designer at Spacely, a platform dedicated to serving Creators and Brands seeking efficient content delivery and community engagement. With a core focus on simplifying communication and unlocking monetization possibilities, Spacely offered a unified solution for content creators and their communities.
Challenges:
Website Redesign:
Spacely's website required a complete overhaul to effectively convey its unique value proposition. This included crafting a compelling narrative and optimizing user journeys to encourage sign-ups.
The website redesign at Spacely was a holistic endeavor that combined user-centric principles, stakeholder input, and market research to create a compelling online presence. It now effectively conveys Spacely's mission and value to its diverse user base, cementing its position as a leading platform for creators, brands, and communities.
To streamline and elevate the website redesign process for Webflow, a comprehensive design system is essential. This system aims to ensure consistency in design elements, enhance collaboration among team members, and expedite the development of new web pages or features.
Platform UI Redesign:
The platform's UI demanded a modern and intuitive makeover to improve user engagement. This involved redesigning key components such as content libraries, chat forums, and monetization features.
Design System Creation:
A cohesive design system was essential to ensure visual consistency and streamline the design process across the website and platform.
Mapping New Features:
As Spacely continued to innovate, my role involved mapping out user flows and experiences for new features such as quizzes, voting systems, and web3 integrations.
Results
IMPROVED WEBSITE CONVERSION:
THE WEBSITE REDESIGN LED TO A NOTABLE INCREASE IN SIGN-UPS AND USER ENGAGEMENT, WITH AN EMPHASIS ON THE PLATFORM'S UNIQUE VALUE.
THE WEBSITE REDESIGN LED TO A NOTABLE INCREASE IN SIGN-UPS AND USER ENGAGEMENT, WITH AN EMPHASIS ON THE PLATFORM'S UNIQUE VALUE.
ENHANCED USER ENGAGEMENT:
THE PLATFORM'S UI REVAMP FOSTERED GREATER USER INTERACTION, CONTENT DISCOVERY, AND COMMUNITY PARTICIPATION.
THE PLATFORM'S UI REVAMP FOSTERED GREATER USER INTERACTION, CONTENT DISCOVERY, AND COMMUNITY PARTICIPATION.
EFFICIENCY THROUGH DESIGN SYSTEM:
THE DESIGN SYSTEM EXPEDITED DESIGN PROCESSES, ENABLING FASTER FEATURE IMPLEMENTATION AND CONSISTENCY IN DESIGN.
THE DESIGN SYSTEM EXPEDITED DESIGN PROCESSES, ENABLING FASTER FEATURE IMPLEMENTATION AND CONSISTENCY IN DESIGN.
POSITIVE USER FEEDBACK:
USER FEEDBACK ON NEW FEATURES DEMONSTRATED A POSITIVE RESPONSE, VALIDATING THE USER-CENTRIC APPROACH TO DESIGN.
USER FEEDBACK ON NEW FEATURES DEMONSTRATED A POSITIVE RESPONSE, VALIDATING THE USER-CENTRIC APPROACH TO DESIGN.
Conclusion:
My tenure as a UI/UX Designer at Spacely was marked by significant transformations in both the website and platform design, as well as the establishment of a robust design system. These efforts collectively contributed to improved user engagement, sign-ups, and overall user satisfaction, aligning with Spacely's mission to provide a unified, efficient, and monetizable content delivery platform for creators and brands.
