MORDUS - Restaurant identity

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The branding for Mordus restaurant, developed during the "Atelier Josepha Juvin" workshop, unites simplicity and tradition in the culinary world. Embracing the philosophy that elegance thrives in simplicity, the use of fundamental geometric shapes represents the straightforward essence of traditional cuisine. This minimalist approach conveys the restaurant's commitment to delivering authentic, unadulterated flavors. Complementing these geometric elements, a meticulously crafted typographic style creates a logo defined by its clean, angular lines and geometric aesthetics, mirroring the cuisine's simplicity. The color palette, a marriage of red and black, was chosen for its symbolic power. Red, representing passion and depth, emphasizes the intensity of flavors in Mordus' traditional dishes, while black, symbolizing sophistication, elevates the restaurant's brand identity, underscoring its refined dining experience.

The visual identity for Mordus encapsulates the essence of traditional cuisine in a modern context, skillfully balancing tradition and modernity. It stands as a testament to the creative endeavor of striking a harmonious equilibrium between classic culinary values and contemporary design, solidifying Mordus as a culinary destination that reveres the beauty of simplicity and tradition.