CLIENT
We were approached to create an international cybersecurity ecosystem brand around which the world's largest community of ethical hackers would be formed.
IDEA AND SOLUTION
We formulated a bold metaphor, which is unusual for the cybersecurity sphere but perfect for describing it. Ethical hackers are like modern knights. They don't hack systems for evil but rather find vulnerabilities and help eliminate them. A knight, much like a hacker, is a formidable adversary, but if they are on your side, you are safe.
LOGO
We incorporated an IT knight on a horse into the logo. It resulted in a contemporary image with a nod to the knightly order in the form of calligraphic ornamentation. Considering that there are no knights in the field of cybersecurity, ours will become the most prominent.
PUT ON YOUR DIGITAL ARMOR
The main element of the brand style is three-dimensional knights. This image is so clear and recognizable that it can be easily discerned from a distance by anyone.
The branding operates on a texture level: you can use any knightly attributes, but they will always be silver, black, or shifting from purple to orange.
SYMBOLS OF CHIVALRY
We reimagined the timeless attributes of heraldry and created variable graphics for different directions. Due to the simplicity of the image, it can be used anywhere, and the graphics will be recognizable and distinguishable everywhere.
A GLORIOUS NAME FOR HEROES
The knights' armor shines, and the villains have already been detected. Brave riders are ready to go into battle to protect all estates. They are brave and technologically advanced, and their name is COREDINALS.
