Anastasiya Verkhovenská's profile

CRAFT BEER BRANDING AND PACKAGING DESIGN

Anastasiya Verkhovenská
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ABOUT THE PROJECT
Project showcases the branding and packaging design for “WONDERLAND” brewery and its three new flavors.
“WONDERLAND” is a young experimental brewery, which is not afraid to experiment, try new things and strives to discover new tastes for its customers. The brewery's products promise to take the customer on an amazing adventure into the worlds of Wonderland.
ILLUSTRATION design Graphic Designer visual identity Brand Design Packaging beer label beer branding Label
In brand and packaging design I aimed to stress this boldness and recklessness, and also make packaging look fairy and bright. Packaging design promises a new, unique experience to the customer.
I customized the font (COOPER BLACK) which is used in logo to make it look more playful and interesting.
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ILLUSTRATION design Graphic Designer visual identity Brand Design Packaging beer label beer branding Label
Frog, which is the main character of all illustrations I made, is a friend, a conductor who accompanies you to the worlds of Wonderland.
ILLUSTRATION design Graphic Designer visual identity Brand Design Packaging beer label beer branding Label
Color palettes, designed specifically for each type of beer, help to quickly distinguish the taste.
Moreover, I developed patterns, which are also special for each taste of beer, and once again place emphasis on the taste of beer.
ILLUSTRATION design Graphic Designer visual identity Brand Design Packaging beer label beer branding Label
On the back of the package I placed a small infographic in which I used minimalistic icons of the main character - a frog. Its goal is to amuse the buyer and remind in a non-trivial way about important rules: drink in moderation, share beer with friends, "don't lose your water lily" and "croak" wishes to the brewery's mail.
LABELS DESIGNS
SOUR ALE:
ILLUSTRATION design Graphic Designer visual identity Brand Design Packaging beer label beer branding Label
MILK STOUT:
ILLUSTRATION design Graphic Designer visual identity Brand Design Packaging beer label beer branding Label
TOMATO GOSE:
ILLUSTRATION design Graphic Designer visual identity Brand Design Packaging beer label beer branding Label


THANK YOU​​​​​​​
ILLUSTRATION design Graphic Designer visual identity Brand Design Packaging beer label beer branding Label
CRAFT BEER BRANDING AND PACKAGING DESIGN
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Anastasiya Verkhovenská's profile

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Anastasiya Verkhovenská's profile
Saint Petersburg, Russian Federation

CRAFT BEER BRANDING AND PACKAGING DESIGN

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives