Caktus is an education platform powered by AI. It's designed to help students get their homework done faster thanks to access to a vast database of research papers. On top of that, Caktus helps with citing papers, writing papers, taking notes, solving math equations, applying for jobs, computer science, language, and nearly every other aspect of school.
Through the captivating Brand Archetypes exercise, we collectively agreed on the notion that our brand should exude confidence, audacity, and fun. However, above all, our ultimate goal was to empower students, fueling their intellect and curiosity.
Early in the process, our client requested a brand mascot. We couldn't be more happy to hear that. It was the missing piece from making the brand really memorable and fun.
Somewhere in the middle of the wireframe phase, we understood that the brand heroes could be used almost anywhere in the app. We anthropomorphized different scientist archetypes like The Mathematician, The Writer, and The Programmer to visualize said features in the app.
Adding to the overall light 3D vibe of the brand we decided to embrace it even more by creating a set of 3D icons which are incorporated within the user experience.
With the invigorating brand refresh underway, we set our sights on revamping the app interface. Armed with the invaluable insights from a detailed UX audit, we employed the time-tested 10 Nielsen Heuristics.
In the ocean of distractions, we wanted Caktus to be a safe island. That's why we isolated the tools to have their own page where students can focus on solving one problem at a time. From generating a cover letter to solving a math problem, there is a single layout design.
