The Challenge:
From Caviar is a luxury hair extensions brand from Miami. Once we developed holistic branding for the brand, nailed the art direction for the photoshoot and held it, we moved into the website creation.
Brand had two tasks for the website: first, the brand needed to differentiate themselves from the variety of hair extension businesses and emphasize their ethical approach to the product itself and tailored the brand for two target audiences: individual customers and professional stylists. Second, From Caviar needed a solution of selling private booking appointments as the product is custom sourced for each client and cannot be sold on site directly. And third, the brand wanted to implement education for the stylists and have a platform where they can share their knowledge around the extensions and build strong relationships with professional customers.
Brand had two tasks for the website: first, the brand needed to differentiate themselves from the variety of hair extension businesses and emphasize their ethical approach to the product itself and tailored the brand for two target audiences: individual customers and professional stylists. Second, From Caviar needed a solution of selling private booking appointments as the product is custom sourced for each client and cannot be sold on site directly. And third, the brand wanted to implement education for the stylists and have a platform where they can share their knowledge around the extensions and build strong relationships with professional customers.
The Solution:
Due to the brand needs we ended up creating a custom promotional website that positions the brand in a very unique way amongst the competitors, implementing private virtual appointments and integrating membership platform on site.
Website design and experience continues to translate developed brand identity system through the color palette, typography suite, graphical elements and memorable photography art direction. Our main goal was to create a natural and sensual atmosphere behind the brand to overcome the shame or fear of using hair extensions and present the product as a luxury that everyone can have.
As the hair extensions market is highly unregulated and most businesses still practice unethical approaches in hair sourcement, we dedicate a lot of website space to the education on how different From Caviar hair extensions are and how transparent business they are proudly running.
From Caviar is made for women by women, so we wanted to evoke a sense of community, feminine vibes and support through each page of the website by using gentle animations, ethical copywriting and micro interactions that adds a bit of miracle to the web.
Website design and experience continues to translate developed brand identity system through the color palette, typography suite, graphical elements and memorable photography art direction. Our main goal was to create a natural and sensual atmosphere behind the brand to overcome the shame or fear of using hair extensions and present the product as a luxury that everyone can have.
As the hair extensions market is highly unregulated and most businesses still practice unethical approaches in hair sourcement, we dedicate a lot of website space to the education on how different From Caviar hair extensions are and how transparent business they are proudly running.
From Caviar is made for women by women, so we wanted to evoke a sense of community, feminine vibes and support through each page of the website by using gentle animations, ethical copywriting and micro interactions that adds a bit of miracle to the web.
Client: From Caviar, www.fromcaviar.com
Service: Website Design & Development, Full Branding, Photoshoot Art Direction
Service: Website Design & Development, Full Branding, Photoshoot Art Direction
Website Awards: Awwwards Honorable Mention | CSS User Interface Design Award | CSS User Experience Design Award | CSS Innovation Design Award | CSS Special Kudos Design Award
Brand Identity Awards: Muse Creative Design Award - Gold Winner
Publications: Packaging of the World | World Brand Design Society
Brand Identity Awards: Muse Creative Design Award - Gold Winner
Publications: Packaging of the World | World Brand Design Society
C R E D I T S
Naming, Brand Creative Concept, Visual Identity, Photoshoot Art Direction, Instagram Design,
Website Design and Development: Studio Stacie Co.
Photographer: Alberto Gonzalez
Videographer: Frank Kelly
Hair Stylist: Francesca Maria Alfonso
Makeup Artist: Javier Martinez
C O N T A C T
E D U C A T I O N
Teaching visual professionals
how to create strong creative projects at Taste:
