Into The World Of
K-Culture
The Idea
Visually engaging viewers with distinguishable elements from Hallyu, ranging from all aspects of Korean culture.
Latching onto K-Universe’s goal of becoming the ultimate hub of Korean content on Disney+ and illustrate iconic Korean references that viewers can recognize and relate to. Creating environment and scenes that’s uniquely korean to integrate with Disney+
Latching onto K-Universe’s goal of becoming the ultimate hub of Korean content on Disney+ and illustrate iconic Korean references that viewers can recognize and relate to. Creating environment and scenes that’s uniquely korean to integrate with Disney+
Styleframes Development
Young, Bold, Playful, Fresh, Energetic, Vibrant, Exciting, Dynamic
Distinctive structures will be introduced to subtly enhance the ambiance of each environment in the new shows. These structures will encompass a pavilion, a prison, and a court, all of which will be crafted in a more abstract style, and an array of colors will be employed to ensure that the overall visual direction aligns seamlessly with the overarching concept. Additionally, we are considering the incorporation of other elements, such as coins or gavels, to impart a surrealistic touch.
The color scheme for the sky will consist of a blend of light blue, orange, and a subtle hint of pink, echoing the morning sky that graces the K-Universe set. This choice aims to establish a distinctive atmosphere in the new video, while still adhering to the color palettes originally established in the K-Universe environment.
Animated Key Frames
In the realm of animation, a critical step involves finalizing the offline edit before embarking on camera work. Upon receiving approval from the client, our team promptly engages in brainstorming sessions to strategically plan the camera angles and animation sequences. This meticulous planning ensures a seamless transition between the footage that precedes and follows the animation, ultimately crafting a cohesive and fluid visual narrative.
Sketches & Design
Given our tight deadline, we took a different approach. We had one team member focus on the overall environment design, while the rest of the team simultaneously worked on assets and editing. This helped speed up the process and allowed the designer to concentrate on the final details of the 3D production.
Credits
Production & Execution: Carbon TV Pte Ltd
Creative Director: Tereza Tan
Business Director: Angie Akaraskul
Project Manager: Avery Liu, Maisarah Sairon
Storyboards: Charmaine Tan
Art Director: Charmaine Tan, Charles Cheong
Project Lead: Charles Cheong
3D Design & Animation: Wing Ho, Kit Chow, Jeslyn Khoo, Hubert, Lego Lam, Charmaine Tan, Charles Cheong
Special Thanks: Kyle Nai
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Production & Execution: Carbon TV Pte Ltd
Creative Director: Tereza Tan
Business Director: Angie Akaraskul
Project Manager: Avery Liu, Maisarah Sairon
Storyboards: Charmaine Tan
Art Director: Charmaine Tan, Charles Cheong
Project Lead: Charles Cheong
3D Design & Animation: Wing Ho, Kit Chow, Jeslyn Khoo, Hubert, Lego Lam, Charmaine Tan, Charles Cheong
Special Thanks: Kyle Nai
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