Emirates Bio Farm re-brand
This project was created during my work with ApeDXB, a graphic design studio based in Dubai, United Arab Emirates. The task was to rebrand the known UAE fertiliser brand EBFF: Emirates bio-farm fertiliser.
After doing a thorough market research and studies on existing brands and competitors, as well as on the fertilising industry’s visual language, we picked some key words as a base to this 'new local brand aspiring to be international': STRONG - BOLD - SUSTAINABLE - ORGANIC
Design journey and different sketches/ routes.
Route 2.
Design journey and different sketches/ routes.
Route 3.