PACKAGING PROJECT 

PROJECT OBJECTIVE
The objective of this campaign was to develop our own brand and design packaging for their products. I opted for a read-made meal line that consisted of starters, mains and desserts that highlighted South African ingredients and meals.

INSIGHT

After conducting secondary and primary research it became apparent that mom’s are typically responsible for sorting out dinner plans for their household. Their schedules are tightly packed as they work, raise their families, workout and try and make time for themselves. These mom’s would rather spend quality time with their families than have to spend hours of planning, grocery shopping and cooking to provide their families with nutritious meals. There is also a surge in brands that highlight foraged and local ingredients as this is where the culinary arts is heading in South Africa. 

CONCEPT & SOLUTION

Verfynd offers a line of meals that can be bought in-store and online and helps mom’s on the go provide nutritious meals farmed and foraged from their country.