Dr. Oetker UX | UI

•

• About

In the area of digital portals with a food profile (Desserts), competition is fierce, but - according to research, it is mostly limited to publishing recipes. Taking advantage of the gap, the Dr. Oetker brand wants to create an All In One Platform with extensive content: recipes, knowledge, services, trends, product placement, etc. And over time develop an active community around the platform.

Task:

• Development of extensive content (including several thousand recipes)
• Positioning & Promote (Lids, RTM, Event, Consumer Activations, B2B Cooperation)
• Creating an engaged community
• Traffic generation, high conversion and uptime (based on GA)
• Promotion and sales of products in the Food and Home Appliances category
• Popularization of confectionery - category leader
• Data (trends, preferences, etc.)

• Tender

The tender process consisted of two stages: I. Stage – preliminary preparation of the proposal ie: Mechanism of Action, UX Artifacts, Design, etc., and II. Stage – refinement of the concept and proposal after client feedback.

• Ux Artifacts

• Userflow

01 Start Page > Recipe

• Recipe window

Positioning & Elements

• Design

Graphics, Typography, Elements

• Scope of my work included:

UX | UI, Persona, Presentations, Client Workshops, Proposals for consumer activations and B2B collaborations to Promote the platform, Collaboration with IT, Supervision, Art Director, Design.

• Client:
Dr. Oetker

• Havas:

Supervision and IT Director: Patryk Doliński

UX | UI (Supervision) Design, Art Director: Kamil Gorgoń
UX | UI, Design: Bartosz Różalski
Photos & Illustrations: KukBuk
Photo Bank: Dr. Oetker
Photo: Stock

Info:
Presented graphic design, changed according to the comments and expectations of the Client:

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