Every year in the Austin, Zilker Relays brings runners from all groups together for a what's become an Austin running community classic, relay-style race. Each year The Loop’s goal is the same: to be the most represented group consisting of multiple teams and various levels of competitive (2x defending champs) and fun. In 2022 we wanted to do something extra special for our community/team members and give them their very own trading card inspired by vintage baseball cards or years past.
 

I was fortunate enough to be able to design and execute this project, and gift each of our athletes a unique memento for the night, while also highlighting some of the wonderful personalities that make our community special. The reaction on social and on site at race night was overwhelmingly positive and The Loop was by far the most visited / engaged with brand at the park as the community gathered to trade cards like kids again.