Swefish
Swfish was inspired by a young woman's goal to launch Egypt's first fast food chain that specialized in seafood, which was motivated by her family's background in the seafood business. Although the Al-Swaify family has a long history of operating seafood restaurants in Egypt, its most recent establishment shut its doors roughly ten years ago. With a fresh outlook for the future of seafood chains in Egypt and the Middle East and North Africa region, Yasmine El-Swaify wished to resuscitate this tradition. Where it is uncommon to locate a fast food restaurant that offers fish with the same speed and efficiency as large worldwide fast food franchises.
