Brief:
Shoprite will be celebrating its Birthday in Angola, Botswana and Ghana. Please create a campaign thanking customers for their support.
The Idea:
The aesthetic of the campaign was inspired by award ceremonies since this was also a celebration of excellence. While maintaining a uniform look and feel each participating country had a different color variation that aligned with the colors of its flag.
Credits
Advertising Agency: 99cent
Deputy Creative Director: M.Visser
Deputy Creative Director: M.Visser
Group Head: R.Human
Art Director: Montelle Ntuliki
Art Director: Montelle Ntuliki
3D Compositing: Alexis Visser
Copywriter: A Ntombini
Copywriter: A Ntombini
Account Manager: K Guga