DIM
DIM, or Dive into Music, is a school, a creative community for people who live and breathe music. In DIM, which also means "home" in Ukrainian, folks learn, play, connect, and find the creativity that lies within. We developed the brand, grounding it in freedom of self-expression, joy of finding your flock.
Brand, Web
Brand
With the goal to celebrate non-formal music education and the power
of community, we created a colorful, playful brand. Inspired by the graffiti tags, DIM identity now carries the aesthetic of boundless energy and self expression. Juicy colors and noisy textures emphasize the freedom of being oneself.
of community, we created a colorful, playful brand. Inspired by the graffiti tags, DIM identity now carries the aesthetic of boundless energy and self expression. Juicy colors and noisy textures emphasize the freedom of being oneself.
Website
The website is focused on delivering DIM's promise to "find your circle." It's friendly, easy to navigate, and fun to scroll through. Every page invites people to join the journey of making music and finding one's voice or sound.
Result
DIM just launched in the early summer of 2023. Working together to shape and bring a new brand to life has been a pleasure. And we're excited to see what's next for DIM school and community.
