We converted a warehouse close to the Circuit de Barcelona-Catalunya into an immersive ‘laboratory’. Guided by a sequence of precise red lasers, guests placed on wireless headsets and absorbed an audio visual experience exploring the story of carbon engineering.

Sound was channelled holophonically, creating a richly textured audio experience as six large-scale screens used synchronised visuals to bring the unique structure of carbon to life.

The A/V experience concluded with a series of interviews with Scuderia Ferrari drivers Kimi Raikkonen and Pedro de la Rossa hosted by BBC 1 pit-lane reporter Tom Clarkson.