Our main idea through “Think wise. Vote wise.” campaign was to engage the youth of the
Nation in their “own” lingo (which is casual yet hard hitting). The motive was to drive them to
think that all the blame game, bullying and protests go waste when one is not utilizing his/her power, power to vote, power to make a difference, power to change the future of the Nation.
We created a compelling and engaging campaign that appeal the youth to make their voice
heard in the coming election, not vocally but by the press of a button.
