Agency // SAMY Alliance - Madrid
Client // Mercado San Antón
Creative Director // André Santos
Art Director // Lucia Presencio
Copywriter // Martin Brotons
Head of Design // Pablo Zafra
Designer // Mateo Montoya
The price of
inequality
inequality
Showing the least visible kind of
transphobia
transphobia
The Mercado de San Antón in Chueca, Madrid, decided to give visibility
to the consequences of this invisible discrimination and create awareness
about the effects that transphobia has on our society.
to the consequences of this invisible discrimination and create awareness
about the effects that transphobia has on our society.
13M Impressions
+10K AD value
+10K AD value
Therefore, through our Transstore, a shop inside the market where you could
buy any vegetable or fruit but at very high prices symbolizing the price that victims
have to pay for who they are, we managed to get our message out there.
It turned out to be a straightforward way of raising awareness and teaching people
about the importance of transphobia and how inequality has a price to pay.
buy any vegetable or fruit but at very high prices symbolizing the price that victims
have to pay for who they are, we managed to get our message out there.
It turned out to be a straightforward way of raising awareness and teaching people
about the importance of transphobia and how inequality has a price to pay.
