We were presented with a captivating challenge from our clients: to craft a thematic campaign for Royal Stag that would encapsulate its brand evolution over the next two years.

Our solution? We introduced a powerful symbol: the gesture of a hand, signifying grandeur. This hand gesture, commonly used in India to measure the size of pegs, also symbolises the escalating impact Royal Stag has on its audience..😉

We ingeniously incorporated this hand gesture into the forefront of our campaign, seamlessly intertwining it with the headline's emphasis on "LARGE" This visual element became the cornerstone of our campaign concept, eloquently conveying our message.

Every aspect of the campaign, from clothing to styling, was meticulously crafted to resonate with the Gen-Z audience. To bring our vision to life, we embarked on an epic journey to Cape Town, assembling a colossal team of creatives and models to capture the essence of our campaign in its grandeur.

When Great things happen Greater minds COLLAB' 

We were helped by a distinguished photographer known for fashion ad shoots and campaigns: RID BURMAN for still shoots.

For the launch film we were helped by another legendary director: BHARAT SIKKA.