In recent years, there has been an increase in demand for healthier food and beverage products due to the growing consumer interest in maintaining a more balanced lifestyle. This includes the search for alternatives with fewer calories and less sugar. Low-calorie flavored teas meet this demand by offering a refreshing and tasty option without significantly contributing to daily caloric intake.
Vibrant colors, artisanal appeal, and intense flavors. These were the strategy employed by a small-scale brand, to stand its ground among the rapidly expanding market's major players in the supermarket.
