TELEGRAM STICKERS
FOR GAZPROM NEFT SHELF
FOR GAZPROM NEFT SHELF
AD & ANIMATION: AURA
We all understand how is important to respect the environment.
Together with Gazprom Neft Shelf we made
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Tasks:
• Strengthening a positive image with an emphasis on the ESG agenda.
• Search for new forms of communication with the target audience.
Gazprom Neft Shelf is an oil producing company engaged in the exploration and development of hydrocarbons on the Russian continental shelf. The key project of the enterprise is Prirazlomnoye. This is the only project on the Russian Arctic shelf where oil production is carried out. To implement it, an offshore ice-resistant stationary platform 'Prirazlomnaya' was created, providing all technological operations from drilling to loading products onto tankers.
Gazprom Neft Shelf follows high safety standards. Much attention is paid to minimizing the impact on the environment: green technologies are used, and a set of measures is implemented to monitor and preserve unique ecosystems.
Solution:
Development of a bright and stylish sticker pack for Telegram, based on the safe proximity of Arctic nature and shift workers extracting oil on the Prirazlomnaya platform.
The format of the project is an art collaboration with the young illustrator Ksusha ITWAZCOOL. Ksusha ITWAZCOOL is an illustrator with a unique, recognizable visual style. Her 2D illustrations are filled with bright colors, unusual compositional solutions and good humor.
When creating the sticker pack, we were guided by the data of environmental monitoring that we conduct annually in the area of the Prirazlomnoye field, materials from the environmental atlas and the photo archive of the enterprise. Together with the artist, we selected arctic animals that were integrated into the sticker themes.
THE WALRUS
THE BRANTA GOOSE
THE ANTARCTIC PLANKTON
THE KILLER WALE
THE LAMPREY
THE TUNDRA SWAN
THE ANTARCTIC KRILL
THE WALRUS BABY
THE TROUT
THE STARFISH
THE SEAGULL
THE WALRUS
THE RING SEAL
THE BABY SEAL
THE PUFFINS
THE SNOW BUNTING
Result:
Careful work with sketches, a unique illustration style, native integration of the company’s signature palette, as well as the team’s personal attitude towards the project allowed us to achieve a bright, unusual and memorable result.
Positive feedback from users and the demand for the sticker pack (8K+ downloads, 10K+ uses) indicate a successful solution to the communication task we faced.
In December, Gazprom Neft Shelf released an update to the sticker pack, adding New Year's themes to it.
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THANX FOR WAAATCHING!
