Youth21 conference

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Task:

Create branding for the youth Christian conference "ЮС" in 2021.

Idea and Description:

The "ЮС" conference is aimed at young Christians aged 14 to 21. "ЮС" stands for "YOUTH." We conducted research among participants of previous conferences and teenagers aged 12 to 17 who attend church. This analysis revealed several key themes important to the audience:

- The process of self-acceptance and self-esteem

- Development of personal abilities

- Overcoming loneliness, establishing meaningful friendships.

Considering the obtained data, our goal was to establish a brand style that emphasizes the uniqueness of each participant, their potential for growth, and imparts a sense of spiritual and personal growth to the concept of "ЮС21," a place where strong friendships are formed.

Implementation:

In the process, we formulated the positioning for the conference: "When thousands of diverse individuals, united by faith and a desire for something new, come together — "ЮС" begins."

Concept:

"Come as You Are. Come, Be Loved." / come any, come love

The central idea became the phrase: "Come as You Are. Come, Be Loved." This idea unites the main aspects of the conference and its values. It's not just words, but a philosophy and lifestyle of "ЮС21." Our aim is to convey to each participant that they are valuable and important just as they are. We utilize associative imagery to enhance emotional impact.

Visual Style:

We created the "ЮС21" logo, symbolizing the diversity of people and their uniqueness. The letters "Ю" and "С" represent a multitude of individualities, using different fonts, sizes, and colors. This reflects the idea of uniting diverse personalities.

The branding of the youth Christian conference "ЮС21" underscores the unique values of the event and creates an inspiring environment where each participant can find support, spiritual growth, and strong friendships.