Character design
and illustration
EU-LISA is a European Agency which core mission is to be dedicated to continuously add value to Member States, supporting through technology their efforts for a safer Europe.
From the client’s brief, the character must be benevolent and patient. It must encourage colleagues to follow safety-related activities and to comply with safety rules. The idea of using a kind of artificial intelligence with sympathetic features creates authority and trust.
Quality The character design has to work well in a variety of applications, such as branding and advertising materials, social media campaigns, or even as a virtual assistant. The designs have all a clean, modern aesthetic that fits in a variety of applications, from branding and advertising to animation and web design.
There were several approval steps that were taken before the right character was identified. After the initial stage of preparatory sketches, it was necessary to create the right ratios and proportions between the parts that make up the design. This approach makes it easier to recognize the character in different positions and attitudes.
