FPA created a promotional video for Xtep the 2023 Third-generation JLIN3 Sneaker. We not only designed CGI parts for the sneaker functions, but also participated in the editing of the whole video. Moreover, we tried to present Jeremy Lin's spirit on facing difficulties and breaking the self-frame in this film. The dynamic design is to emphasize a sense of speed, showing the image like a flowing water but containing explosive power.
FPA 為特步打造了2023年第三代林書豪球鞋 XTEP JLIN3 的宣傳影片，我們除了針對球鞋的功能設計 CGI 動態，也參與實拍的剪輯；並將林書豪面對困境與打破自我框架的精神結合在影片中，在動態設計上著墨速度感，展現如水一般流動卻蘊含爆發力的意象。
For the CG part, the team perfectly recreated the 3D version of sneaker. In addition to restoring the details,
we also tried to present graphics with a stylish way.
The dynamic design also enhances the speed, the power and control of the sneaker.
The dynamic design also enhances the speed, the power and control of the sneaker.
團隊完美地重現 3D 版本的球鞋，除了細節的還原，我們更嘗試了極簡與時尚的畫面呈現方式。同時透過特效與動態設計，讓球鞋的速度感更加俐落、也強化球鞋的力道與掌控度。
Editor 剪接 | Jie Liou 劉承杰
CG Director CG導演｜Jie Liou 劉承杰
Producer 後期製片｜Vin Lin 林佩珊
Storyboard 分鏡｜TingAn Chen 陳婷安
Product Modeling & Texturing 產品建模｜JiaZhen Hong 洪嘉震、TingAn Chen 陳婷安、Hakurei Neko 岳乙宏
Motion Design 動態設計｜Hakurei Neko 岳乙宏、Children Chiu 邱柏鈞、JiaZhen Hong 洪嘉震、Jie Liou 劉承杰
VFX 特效 | Children Chiu 邱柏鈞、Jie Liou 劉承杰
Music | Hsu Chia-Wei 許家維
