Columbia Sportswear's Summer 23 launch of the brand new Facet 75 shoes.
We created a whole in-store experience starting from the 12 metre screen outside on the main streets of Melbourne, the window display in the shopping centre, all throughout the inside of the store and to the point of sale. This was a big campaign push for us and I led the design team into achieving what was requested from this campaign, based off the directives from the U.S.A.
Columbia - Emporium Shopping Centre (Window Display)
Columbia - Emporium In-Store Point of Sale
