Symplr offers tech solutions that simplify processes in healthcare organizations. The task was to produce a series of six explainer videos. Each video highlights the unique features of a specific tech solution, ensuring a cohesive and memorable style throughout the series.

The Symplr Creative team envisioned a specific visual style: a dark background combined with line art designs. With that vision in mind, I began translating the script into scenes. I used visual metaphors as a primary tool to convey more complex concepts, and character scenes added relatability to the videos.

Each video ends with the same sequence. This solution helped us maintain consistency and expedite the production process. The client was highly pleased with our creative approach and satisfied with the final project outcome.