關於好味
好味是以一個台灣老字號醬瓜品牌－愛之味為藍本，重新塑造品牌形象，融入現代設計，以進一步擴展海外市場為目標，希望能把台灣的"好味"傳遞出去，發揚國際。
About HOBBI
HOBBI means delicious in Hokkien,which is different from Mandarin and it's a local language that widely used in Taiwan.HOBBI is a food manufacturers that produce pickles cans.HOBBI is dedicate in producing tasty and healthy food,and showing the world how great Taiwan's foods are!
核心價值
傳統好味，經典再現
好味不只是一個食品，我們延續了愛之味「好料多、營養多、愛心多」的核心理念，從傳統淬煉出最美好的部分，我們期望，好味的美味能夠滲入每個人的心中，經典的美味，讓美味品嘗的顧客都能有滿滿的家鄉味。
Core Value
Taste HOBBI,Tast Memory
Taste HOBBI,Tast Memory
HOBBI not only produce can,We put the mix of all Taiwaness memory into our product. Every Taiwaness would feel like home when thay taste HOBBI.And for the people who are not Taiwaness,they will surprised to find out how delicious Taiwan's foods are!
任務願景
感受台灣
感受台灣
好味把濃濃的台灣味灌注到產品中的每一個細節，我們希望當您看到好味的第一眼，就能知道好味來自台灣。好味的美味，從進入口中的第一刻就能深深感受。讓傳統醬瓜走向國際，讓更多人知道台灣美食的美味。
Mission & Vision
Feel Taiwan
Feel Taiwan
HOBBI put the feel of Taiwan into all HOBBI's products.We hope when you see HOBBI at the first sight,you will know HOBBI is from Taiwan.We want to take Taiwan's tradition to the world and make more people know the delicious of Taiwan's foods.
產品服務
絕妙好味
我們用最堅持品質的手法，貫徹產品的每一個細節，不僅讓顧客感受到滿滿的傳統家鄉味，遵循傳統工法，同時利用現代化的包裝技術，讓您吃的美味，也吃的安心。
Product & Service
Amazing HOBBI
We make all of our product under a high quality standard.HOBBI not only make you feel like home,but also make every can in traditonal way while using modern packaging technique. You can always trust us, HOBBI is not only tasty,healty but safety .Just focus on the delicious HOBBI,as for the other things,we will take care of them.
We make all of our product under a high quality standard.HOBBI not only make you feel like home,but also make every can in traditonal way while using modern packaging technique. You can always trust us, HOBBI is not only tasty,healty but safety .Just focus on the delicious HOBBI,as for the other things,we will take care of them.
標誌Logo
以切塊醬瓜為概念，文字以俐落的切邊展現塊狀感，並以象徵醃漬的甕融入標誌。英文HOBBI是取台語發音好味的諧音。
The design concept is inspired by a step of making pickles,and that's "cut". In order to convey the concept of "cut", the edge of the logotype is very neat and straight,like it is cut by a sharp knife.
色彩Color
字體Font
輔助圖形Pattern
識別圖形Icon
禮盒設計
Gift box
包裝禮盒設計上融入了傳統古早味的元素，主體醬瓜的包裝是放在門左右兩旁的甕，甕除了傳達出濃濃的古早味與東方感，也象徵著醬瓜的醃漬與釀造。而中間的門打開就成了產品介紹與目錄，在甕的上方兩個隨身包化成春聯（下方還有空間更多隨身包），隨身包的設計，就像口香糖包一樣，不用帶著笨重的罐頭出門，也可以隨時享用好味。整個包裝一打開，呈現了一個傳統社會"家"的面貌。
When you open the gift box, you will see an old brick house with blue door at the first sight,which is the common look of the old style house in Taiwan.There are two red couplets and two earthen jars,which would be widely seen in a traditional Taiwan family.
In fact, the red couplets are carry packages,which is just like the package of gum.Sometimes, you just want to eat HOBBI,however,you don't have to take a big and heavy can,just simply take an HOBBI carry package with you!And two earthen jars are the main package of pickles.Earthen jar symbolizes "Home" and more important, the way traditional family make pickles.(put cucumber and some seasoning into a jar).As for the door,once you open it ,you will find out It is a menu with brief introduction of HOBBI's products on it.
融入東方元素，甕的吊牌設計成平安符的形狀。
About the design of the earthen jars, the hag tag of the jar is made in the shape of Chinese amulet.
隨身包
Carry pckage
信封與卡片
Letter and card
名片設計
Namecard Design
名片設計也維持切塊的視覺調性，不同的是，這次真的可以"切開"，名片分為兩半，一半是好味的聯絡資訊，另一半有宣傳標語，可以撕下來，與更多人分享好味的美味。
The concept of name card design is follow the tone of HOBBI's logo,and that's "cut".But this time, the name card can actually be cut!There are HOBBI's contact information on a half,and a slogan on the other,you can simply tear it apart and share HOBBI with others!
Copyright Hung-Ching,Chen. 2014
