Electronic Arts - UFC Mobile - QTE
Goals
The objective of this project was to know and propose improvements to the QTE (Quick Time Event) in game.
UX Approach
1 - Benchmarking
Analyze similar games to understand their behaviors related to gameplay and QTE.
2 - Journey Map creation
Analyze the journey from the point of view of two players: the main player and the opponent. And identification of possible frustration points.
3 - Proposal and Deliverables
Wireframe of the QTE button in the gameplay
Storyboard
A storyboard with step-by-step for each player was made to preview how the QTE button should behave.
Button animation prototype
Results
Document all proposals and the next steps to be discussed. Some proposals started to be developed along with the game redesign, but there are no quantitative results yet.
