Luxury is a business of 217 billion euros, driven by quality, long lasting products, the valorisation of local employment and (in danger of extinction) “savoir- faires” and a meticulous value chain control.
The rise of quality of life in emerging countries and the desire of those people for differentiated status is driving the luxury business. Next to that, luxury offers a longterm value, which people are more likely to invest in, during periods of economic instability.
At the same time, environmental issues are on the rise and triggers the corporate responsibility of an industry highly valued for its authenticity: the scarcity of raw material supply coupled with the increased cost on society of waste disposal.
There is tremendous opportunity in approaching the value chain to address both the positive and the negative: Ouroboros proposes 2 models to address the high end luxury industry and 3 models to address the premium industry.
Those models provide the product developers (designers, product managers and engineers) with an innovative yet pragmatic roadmap to design early on for disassembly and remanufacture, here by reducing waste management (costs).
Applying this process will provide the luxury company the opportunity to differentiate by addressing the demand of end customers for transparency, rarity and a brand which is following moral requirements and sharing their values.