Client: Prevent Industrials
Services: Redesign Brand identity
Year: 2023
Design: Sanjin Halilovic
Prevent Industrials legacy dates back to 1999. What started as a company that specializes in seat covers, quickly became one of the leading manufacturing exporters of Bosnia and Herzegovina. Today, Prevent’s specialty spans across 6 industries; leather, fabrics, cables, components, shoes, apparel and cut and sew. Working for some of the largest brands in the world, there is a reason Prevent is so highly regarded in the local communities.
I'm very honored to have been given the opportunity to work on the rebranding project for this company.
The dot, which was already part of the old logotype, has been used as one of the core motifs that will be applied throughout various elements of visual communication, ranging from patterns to the shapes of business cards, web elements, social networks, and more.
The dot symbolizes the strength and potential that Prevent can bring forth across several industries, including leather, wood, and metal.
For this occasion, a new typeface was designed, where the letters were modified in such a way that each one was created within a grid to ensure the most ideal proportions.
Color Palette
Vibrancy and Sophistication – The colour palette is chosen to infuse vibrancy and sophistication into Prevent’s visual identity. Bold and dynamic colors are used to attract the attention of younger generations and evoke a sense of modernity. The colour choices symbolise innovation and the company’s forward-thinking approach.
