LogicMonitor
In a world where all businesses are a digital business, LogicMonitor is an enabler of digital transformation — empowering organisations to navigate the increasingly complex technological demands of tomorrow. As a SaaS based Observability platform, they equip their tech-driven customers with the tools to optimise digital resilience and unlock innovation.
At an inflection point in their journey, LogicMonitor needed to evolve their brand and positioning to grow their Enterprise customers and ultimately rise as a global Observability leader.
www.logicmonitor.com
At an inflection point in their journey, LogicMonitor needed to evolve their brand and positioning to grow their Enterprise customers and ultimately rise as a global Observability leader.
www.logicmonitor.com
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A totally unified experience
To ensure a deeply meaningful transformation project and brand initiative, we built a an end-to-end collaborative process. Running multiple workshops, interviews, hands-on co-creation sessions and large-scale surveys over a rigorous strategic phase. We engaged all key departments across the business, as well as LogicMonitor’s customers, market analysts and external stakeholders.
This breadth and depth of engagement helped us define an intelligent and intentional brand experience that adapts to the different customer segments alongside employees at every level. From brand purpose and positioning to visual, verbal and motion systems — we defined extensive tools to help LogicMonitor tell powerful stories at every point of the experience. Creating brand unity from the inside-out.
This breadth and depth of engagement helped us define an intelligent and intentional brand experience that adapts to the different customer segments alongside employees at every level. From brand purpose and positioning to visual, verbal and motion systems — we defined extensive tools to help LogicMonitor tell powerful stories at every point of the experience. Creating brand unity from the inside-out.
A brand powered
to pioneer
Besides the foundational strategic platform and brand system, we’ve partnered with LogicMonitor to bring the entire brand experience to life – from internal CKO launch and physical live events to OOH and digital campaigns.
The brand has been launched successfully in a series of campaigns across key markets, helping it achieve more fame, distinction, and inspiration with all its key audiences. We’re proud to have helped evolve LogicMonitor into a global leader and pioneer at the forefront of the Observability space.
The brand has been launched successfully in a series of campaigns across key markets, helping it achieve more fame, distinction, and inspiration with all its key audiences. We’re proud to have helped evolve LogicMonitor into a global leader and pioneer at the forefront of the Observability space.
