BRAND NAMING
Prolign - pronounced |prɑːlaɪn| – a synergy of 'project' and 'alignment.' In this blend, we've woven the essence of what we stand for: a seamless union of structured projects and perfect alignment.
Prolign isn't just a name; it's a philosophy. It's the understanding that projects are more than tasks; they're living, evolving entities that thrive when aligned perfectly with their purpose.
But Prolign is more than philosophy; it's practicality. It's the tool that turns the abstract into reality, providing a haven for creatives seeking to master project management. Whether it's collaborating with clients, ensuring every step aligns with the vision, or orchestrating the dance of invoices and finances, Prolign is the symphony conductor that brings it all together.
From the stroke of a brush to the final presentation, Prolign is there, seamlessly merging project management with creativity. It's your partner in forging paths of progress, while every element finds its rightful place in the grand tapestry of your creative journey. Welcome to Prolign, where projects are more than tasks – they're art, crafted with precision and guided by alignment.
TEAM ON THE PROJECT
Oluwafeyikemi Adetona - Brand Design & Art Direction.
Victor Akinkunmi - UX/UI Design & Writing.
Fredrick Olugbenro - Motion Design.
Boluwatife Olusanya - Web Development.
BRAND ARCHETYPE
The brand archetype that resonates deeply with Prolign is the Creator/Innovator. This archetype perfectly aligns with Prolign's mission to empower creativity and innovation within project management. By embracing the Creator/Innovator archetype, Prolign positions itself as a catalyst for fresh ideas, sparking innovation, and enabling users to craft their projects with unmatched originality. Just as a creator molds their masterpiece, Prolign empowers users to shape their projects into remarkable achievements.
The "Explorer" archetype also resonates strongly with Prolign's brand identity. As an explorer, Prolign takes users on a journey of discovery, helping them navigate the unexplored waters of project management with curiosity and confidence. This archetype perfectly aligns with Prolign's mission to guide users through their creative endeavors, empowering them to venture into new horizons of project alignment and success. By embracing the Explorer archetype, Prolign can underscore its role as a trusted partner in guiding users on their path of exploration and growth.
Together, these archetypes – Creator/Innovator and Explorer – define Prolign's unique personality and position it as a visionary force in the realm of project management for creatives.
IDEATION PROCESS
In our insightful conversations with stakeholders, a tapestry of defining terms emerged for Prolign: synergy, creativity, efficiency, precision, collaboration, innovation. Delving deeper, 'collaboration' and 'innovation' were earmarked as pivotal research nodes, guiding our font selection towards the monospaced elegance of Cascadia Code. This selection resonates deeply with innovation, as its unique structure challenges conventional norms, mirroring Prolign's trailblazing spirit. The modernity of Cascadia Code also seamlessly captures Prolign's innovative edge and technological prowess.
Drawing from these insights, we sculpted a distinctive emblem for Prolign. A mark that not only encapsulates its core, but also aligns seamlessly with the brand's spirit. The result is a synthesis of words, ideas, and innovation – a mark that stands as the quintessence of Prolign's origin and purpose.
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TEAM ON THE PROJECT
Oluwafeyikemi Adetona - Brand Design & Art Direction.
Victor Akinkunmi - UX/UI Design & Writing.
Fredrick Olugbenro - Motion Design.
Boluwatife Olusanya - Web Development.
