This client reached out to me wanting to scale their volleyball tournament branding and take it to the next level.
We had a few goals to keep in mind as we developed marks: longevity, scalability, and relatability.
This tournament is in a small town, has hometown vibes, and has many traditions
The goal of these marks were to bring out the intimacy and meaning this tournament has to people in the volleyball community.
As it scales these marks are built to represent the meanings behind the tournament and the traditions it has to so many, while providing a fresh, clean look for years to come.
