A CASA DO TORCEDOR ROXO DA CHAMPIONS
"The house of Champions League's Purple Fan"
Fanatics football fans in Brazil are known with Purple Fans of their teams. The same color of HBO Max brand.
From this obvious and timely connection came the umbrella concept.
SOCIAL STUNT
We invited a brazilian soccer legend and Champions League winner, Cafú, to duel with a gamer digital influencer,
discovering who is more addict [Torcedor Roxo] of Champions league, like a every HBO Max fan is.
HERO VIDEO
To launch the campaign we mixed stock footage with graphics intervention to start talk about the fans of Champions League.
360º REPLICATION
We approached HBO Max Champions League in all channels, from a OOH to Social posts, replicating our concept and visual.
"THE CHAMPIONNNNNSS"
Bruno Lanzo, Sttenio Costa, Thiago Urdan, Diana Michie, Mario Lemes, Isabella Pipitone, Thamara Moura, Gustavo Lacerda, Lucas Rodriguez, Arthur Teixeira, Italo Medeiros, Luisa Dal Mas, Thiago Santos, Paula Pitanga, Eduardo Aguiar, Eduardo Schemes, Juanchi Roisman, Matheus Basilico, Federico Gozaini, Trim Studio & Raval Production Company.
