CLIENT
Esther's Best, Mail-Order Pie Business
OBJECTIVE
Create a new brand identity and website that elevates the client's local business to contend on a regional/national level and communicates clearly why Esther's Best is different than other mail-order pie companies.
Create a new brand identity and website that elevates the client's local business to contend on a regional/national level and communicates clearly why Esther's Best is different than other mail-order pie companies.
CONCEPT
Once a clean and clear brand identity is established, an equally crystal clear UX/UI engages and exudes confidence with bold, barebones, no-nonsense photography set against a modern white background. A few quirky elements, like the custom illustrated wallpaper and the copy, let the customer know that this a down-to-earth, fun and friendly, mom-and-pop type of company that cares about their customers' experience.
Trent Stainbrook | UX/UI | Visual Design | Web Design | Logo | Copy
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