Identity for Omela Restaurant is a collaboration between
Moscow Mule team & Nika Levitskaya.
Our journey began when the client introduced us to the brand name "Omela" – a celestial plant known to flourish on trees. Rooted in ancient legends, this plant symbolizes rebirth and the fervor for life itself. Our challenge encompassed the development of an identity system woven around this concept. The outcome was a logo that encapsulates the grace and essence of the Omela plant while preserving its inherent fluidity.
Beyond the logo, we conceived a minimalist yet versatile illustration system. This system serves as a visual reflection of the plant's romanticized allure. Within these illustrations lies the embodiment of the Omela flower, which not only captures its radiance but also symbolizes the profound connection between the restaurant's founding sisters.
The Omela illustrations were created using Cinema 4D. This approach not only ensured their compatibility with print processes but also facilitated their seamless integration into animations. Additionally, these illustrations served as the foundation for the creation of volumetric interior objects, which we collaboratively designed and crafted with Fork Produktion. Examples include an elegant restaurant-front lamp and a meticulously designed 3D-printed check/bill box.
Art Direction & Design:
Marina Kondratenko,
Veronika Levitskaya,
Anna Kabanina
Illustrations: Veronika Levitskaya
Production: Fork Produktion
Photo: Daria Malysheva
Production: Fork Produktion
Photo: Daria Malysheva
